So you have decided to hire ppc agency, but you’re not sure where to begin or how to evaluate experts against one another. If you are looking over this article, you’re off to a good start. That’s because you’ve decided to do some research on what you need to be expecting (always a good move), and we’re about to share the most significant things to ask before getting any PPC experts – agency or consultant.
Experience, experience, experience – What type of experience does the agency or expert have in not only managing PPC campaigns, but driving results? The main reason you’re reaching out to an agency is you want results better than what you can achieve all on your own, and ideally, you want your investment to repay.
What’s the strategy? You need to hire an agency using a solid plan of attack. What keywords will they target, exactly what are their set goals for click-through rates? You’re looking for more than a trial-and-error campaign when you’re forking over your hard-earned dollars for an expert advisor.
If you’re seriously considering hiring an agency or consultant, it’s not unreasonable to expect a full proposal complete with a breakdown from the strategy and tactics which is used. Remember that agencies won’t desire to hand out their secret sauce for any potential client who may take the strategy recommendations and urn along with them, but you will probably receive a framework of methods the campaign works and exactly what the steps involves.
They have evaluated your existing campaign? This inquiry is really important in evaluating a possible agency or consultant: When they make an effort to provide their plan of attack without ever having seen your existing campaign, they’re probably employing a cookie-cutter approach. The problem with this particular strategy is that a cookie-cutter approach doesn’t work every bit as well for every cookie (you!).
Make sure to provide your final candidates with all the information they need to assess your existing PPC efforts (if any) so that they can create a custom campaign and identify target regions of improvement.
Reporting and analytics – You will find all sorts of PPC analytics tools on the market, along with the built-in analytics available from Google AdWords and other platforms. Yet, if your company isn’t inside the digital advertising vertical, it’s plausible you won’t be familiar with those terms or understand what those figures mean.
Find out whether or not the agency offers any kind of reporting – in easy-to-understand, layman’s terms – that will help you comprehend exactly what’s happening and exactly how the campaign is working in your favor.
How will you be kept up-to-date on your own PPC campaign? Yes, you desire reports. And you would like them in easy-to-understand language. However you also need to understand how frequently you’ll be receiving those reports – and then in what timeframe you need to expect to see an improvement in your results.
Obviously, depending on the amount of traffic you’re currently receiving, the market saturation and several other variables, you can’t expect results overnight. But it’s good to know – going in – what your expectations needs to be and exactly how quickly you should be seeing results.
What budget will likely be used? If you’ve been handling your company’s PPC efforts on your own with no prior training, it’s quite possible you’re acquainted with the frustration of meeting your daily budget early in the morning. Have you thought about all of the afternoon shoppers? You’re passing up on a great deal of business by making use of up your entire budget without hitting all of the important dayparts for the market.
Ask the firm what their recommendation is made for an everyday, weekly or monthly budget. If what they recommend is much more than what you’re prepared to spend, determine if it is possible to decrease the total spend so that you can hit key times each day or important days of each week to your industry.
Sometimes, the correct answer is that you simply do must spend more, but you should be realizing a return on the investment to be able to sustain that level over a longer time frame. Hiring the best PPC management firm wxjmnl make that possible.
Finally, are you talking directly with the individual who is going to be managing your money? It’s not unusual for softline solutions to get gatekeepers who handle bringing on new company. In the stage in which you’re pretty confident you’ll be employing a particular firm, you’ll want to speak directly with the person who is going to be handling your account.
There’s a high probability you’ll remain in regular exposure to your bank account manager, so you’ll wish to be positive that this individual is someone you can have a positive working relationship with.
Outsourcing delicate processes like PPC management could be tricky, but asking the best questions to find the best match for your company will allow you to realize long-term satisfaction. Knowing what to expect when it comes to actions, results and reporting ahead of time will diffuse any frustrating misunderstandings and set up the foundation for a lasting relationship.